Wong sees the advertisement shown below on his College website offering scholarships to exceptional graduating students. He decides to apply and needs to write an application to the College Financial Aid Committee convincing them that he is one of the two students who should get this scholarship.

Wong plans to use the $5,000 to start his own firm once he graduates. He will graduate at the end of this semester thereby gaining advanced standing in the CGA program which will take him only 1 year to complete.

The ad:

Association of Entrepreneurs Scholarship, 2 * $5,000. Awarded to 2 final year business students who can demonstrate as having entrepreneurial goals and have shown good academic progress.

Questions:

What tone should Wong use in this letter?

What are the expectations of the audience? What questions should Wong ask himself about his audience?

How should he establish his credibility?

What supporting facts or evidence should Wong include with his application, if any? Will they help or hinder his application?

What strategy should Wong use to get the attention of his audience?

Write the application using the strategies/guidelines/models discussed so far for writing persuasive messages.