Woo Audio is a small company in New York that makes high-quality headphone amplifiers. The company makes each amplifier by hand using premium audio components and vacuum tubes. Recently, the owner of the company noticed a trend in the headphone community toward using portable, high-quality headphone amplifiers. These new units combine a digital-to-analog converter with a high-power amplifier in a package small enough to put in a pocket.

Review the three-phase, eight-stage, new product development process:

• Phase I: Generating and Screening Ideas Stage 1: Generating New Product Ideas Stage 2: Screening Product Ideas Stage 3: Concept Development and Testing
• Phase II: Developing New Products Stage 4: Business Case Analysis Stage 5: Technical and Marketing Development
• Phase III: Commercializing New Product Stage 6: Test Marketing and Validation Stage 7: Launch Stage 8: Evaluation

Select one of the phases and explain how Woo Audio would proceed through that phase to develop a conceptual new product that will generate excitement in the headphone community.