Question
Woodridge Corporation manufactures numerous products, one of which is called Alpha-32. The company has provided the following data about this product: Unit sales (a) 85,000
Woodridge Corporation manufactures numerous products, one of which is called Alpha-32. The company has provided the following data about this product: Unit sales (a) 85,000 Selling price per unit $ 71.00 Variable cost per unit $ 57.00 Traceable fixed expense $ 1,236,000 Management is considering increasing the price of Alpha-32 by 6%, from $71.00 to $75.26. The companys marketing managers estimate that this price hike would decrease unit sales by 6%, from 85,000 units to 79,900 units. Assuming that the total traceable fixed expense does not change, what net operating income will product Alpha-32 earn at a price of $75.26 if this sales forecast is correct?
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