Question
Woodridge Corporation manufactures numerous products, one of which is called Alpha-32. The company has provided the following data about this product: Unit sales (a)77,000Selling price
Woodridge Corporation manufactures numerous products, one of which is called Alpha-32. The company has provided the following data about this product:
Unit sales (a)77,000Selling price per unit$76.00Variable cost per unit$61.00Traceable fixed expense$1,323,000
Management is considering increasing the price of Alpha-32 by 5%, from $76.00 to $79.80. The company's marketing managers estimate that this price hike would decrease unit sales by 5%, from 77,000 units to 73,150 units.Assuming that the total traceable fixed expense does not change, what net operating income will product Alpha-32 earn at a price of $79.80 if this sales forecast is correct?
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