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Woodridge Corporation manufactures numerous products, one of which is called Alpha-32. The company has provided the following data about this product: Unit sales (a) 93,000
Woodridge Corporation manufactures numerous products, one of which is called Alpha-32. The company has provided the following data about this product:
Unit sales (a) | 93,000 | ||
Selling price per unit | $ | 70.00 | |
Variable cost per unit | $ | 56.00 | |
Traceable fixed expense | $ | 1,216,000 | |
Management is considering increasing the price of Alpha-32 by 7%, from $70.00 to $74.90. The companys marketing managers estimate that this price hike would decrease unit sales by 5%, from 93,000 units to 88,350 units.Assuming that the total traceable fixed expense does not change, what net operating income will product Alpha-32 earn at a price of $74.90 if this sales forecast is correct?
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