=+5. What do you want them to think (about the brand)? (THINK CONSUMER BENEFIT.
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=+5. What do you want them to think (about the brand)? (THINK CONSUMER BENEFIT.
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Related Book For 
The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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