word: 2500 +/- 10%

Citroen, considering expansion into either the USA or the Philippines

You are a representative from the internationally famous consultancy firm 'Prestige Worldwide', who have been contracted by Citroen. Your client is looking to expand their operations internationally, but are unsure of the best approach for their internationalisation. In particular, they are seeking your recommendations on the following key issues:

1.Given their respective levels of international competitiveness in your client's industry, which target market would be most advantageous for the firm's international expansion? Justify your answer using relevant theory, models or concepts.

2.Which internationalisation strategy would be most appropriate for expansion into your chosen target market? Justify your answer using relevant theory, models or concepts.

3.Is establishing a wholly-owned subsidiary through FDI the most appropriate entry mode to your chosen target market? If not, what alternate entry mode is best, and why? Justify your answer using relevant theory, models or concepts.

PISS Credit Distinction PRELIM INAIIIES 55f - Title Page - Table of Contents - Executive Summary INTRODUCTION 15% Missing the executive summary and potentially other required elements. Includes the executive summary but missing either the title page arias; Includes all three of the required elements (title page. mand executive summary]. Executive summary effectively summarises some elements of the report, but is missing others. Includes all three of the required elements (title page. mend executive summary]. Executive summary summarises the purpose, company background info, findings for all 5 questions and conclusion, but could use more detail. Includes all three ofthe required elements (title page, mand executive summary]. Executive summary effectively summarises the purpose, company backgrou nd info, findings for all 3 questions and conclusion. - Purpose - Company background information - Assumptions and limitations - Outline of the report Missing multiple required elements. Missing one of the required elements. or does not directly address Mme elements as required. Outlines all four of the required elements (purpose, company background info, assumptions/limitations and outline] but could include further detail in relation to multiple elements. Outlines all four of the required elements (purpose, company background info. assumptions/limitations and outline], but could include further detail in relation to a Outlines all four of the required elements (purpose, company background info, assumptions/limitations and outline] in comprehensive detail. BODY/DISCUSSION 605' Question 1 - Identification and application of relevant IB concepts, models and theories Does not demonstrate an understanding of the question, and completely lacks the relevant international business concepts, models and theories covered this semester. Addresses the question, but only in a practical sense or by using theory that is not directly relevant to the question. Lacks depth of critical analysis. Identifies the relevant international business concepts, models and theories covered this semester, but their application is incorrect, missing an element, or is largely descriptive. Identifies the relevant international business concepts, models and theories covered this semester. Their application is correct and appropriate but could use more detail. Identifies the relevant international business concepts, models and theories covered this semester. Applies these concepts, models and theories in detail, with strong links to the chosen case. Produces strong insights that are well supported by evidence of research. Question 2 - Identification and application of relevant IB concepts, models and theories Question 3 - Identification and application of relevant IB concepts, models and theories Does not demonstrate an understanding of the question, and completely lacks the relevant international business concepts, models and theories covered this semester. Does not demonstrate an understanding of the question, and completely lacks the relevant international business concepts, models and theories covered this semester. Addresses the question, but only in a practical sense or by using theory that is not directly relevant to the question. Lacks depth of critical analysis. Addresses the question, but only in a practical sense or by using theory that is not directly relevant to the question. Lacks depth of critical analysis. Identifies the relevant international business concepts, models and theories covered this semester, but their application is incorrect, missing an element, or is largely descriptive. Identifies the relevant international business concepts, models and theories covered this semester, but their application is incorrect. missing an element, or is largely descriptive. Identifies the relevant international business concepts, models and theories covered this semester. Their application is correct and appropriate but could use more detail. Identifies the relevant international business concepts, models and theories covered this semester. Their application is correct and appropriate but could use more detail. ldent es the relevant international business concepts, models and theories covered this semester. Applies these concepts, models and theories in detail, with strong links to the chosen case. Produces strong insights that are well supported by evidence of research. Ident' 'es the relevant international business concepts, models and theories covered this semester. Applies these concepts, models and theories in detail, with strong links to the chosen case. Produces strong insights that are well- supported by evidence of research. Evidence of wide reading and researching Includes less than 5 academic journal sources. Includes 5 academic journal sources. Includes 7 academic journal sources. Includes )3 academic journal sources. Includes 9 or more academic journal sources. CONCLUSION 10" - Summary of the findings - Concluding statement] implications Conclusion is missing, or is present but neither summarises the main points from the discussion, nor provides any concluding statem ent/im plications. Provides some indication of the main points from the discussion, but in limited detail or not aligned with the findings. Does not provide any concluding statement/implications. summarises the main points from the discussion in detail, but does not provide any concluding statement/implications. Summarises the main points from the discussion in detail, and provides basic insight in the form of concluding statement/implications. summarises the main points from the discussion in detail, and provides thorough, insightful concluding statement/implications