Word Count (3000)

As the marketing executive for Red Bull you have been asked by the Marketing Director to analyse the business environment in which they operate. The focus should be on the UK energy drinks sector. Your extended essay should include the following:

1. Application of appropriate frameworks to determine the situation analysis. You can use tables, data and graphs to support this.

2. Based on the situation analysis critically analyse and evaluate the challenges and opportunities that Red Bull faces for 2023/24

3. How might the marketing function support maximising the opportunities? Consideration should be given to the role and function of marketing as well as the elements of the marketing mix.

It is important that evidence is used throughout and that you link to the academic experts to support your answer