Word Limit: 600 to 1,200

This paper has ONE question.

Question ONE

1a. Select any ONE well-known company in America and identify two of its major competitors in the market;

1b. Explain with an example of how the company could have applied marketing analytics to gather data about its customers and performance;

1c. Evaluate two different types of relationships with examples that the company has built with customers; and

1d. From that analysis, recommend any two promotion tools other than sales promotion to help the selected company going forward.