Word of mouth can be a powerful tool for some brands. Take a look at this week's reading on Pabst Blue Ribbon, a beer brand brought back from the brink of failure. How did Steve Nilson use positioning and brand associations to make the brand relevant again? Do you think this approach would work in today's markets? Would digital platforms such as TikTok or Instagram be helpful in spreading the word, or would they dilute the magic of human interaction? Support your position with recent examples and/orresearch