Work on the following Kia case, and report back the findings.

The Kia Corporation of Korea is making a big push into the European car market. Many European consumers still perceive Korean cars to be of poorer quality than comparable European cars. If Kia produces cars which are of equal or better quality than European cars, how can the company persuade consumers of this fact?

Discuss the case and come up with possible strategies for changing the affective, behavioral, and cognitive components of consumers' attitudes towards Kia cars. Please come up with advertising ideas for the suggestions. Discuss how and why these three strategies (affective, behavioral, cognitive) might be different.