World Health Organization claimed that increasing the price of tobacco is the single most effective way to encourage tobacco users to quit and prevent children from starting to smoke. The Palestinian government decided to reduce smoking by 61.2 % in Palestine. Knowing that studies indicate that the price elasticity of demand for cigarettes in the Palestinian market is 0.32 and the price of a pack of cigarettes currently is 17.4 NIS. How much should be the Tobacco price in Palestine