Would you describe your company as following a cost leadership or product differentiation strategy (See Chapter 13 where we covered the meanings of these terms)? Explain your answer. Based on your view about your company, to what extent should sticky costs be important the company (high or low) and why (Explain or provide reasons for your answer)? How and when do cost estimates help in product pricing? Will the sticky cost predictions improve pricing? How and when do cost estimates help in performance evaluation? Will the sticky cost predictions improve performance evaluation