Would you invest in this company? You open the annual financial report to shareholders for a large and well-known company. The first page, in large bold font, proclaims the company's achievements for the year: Asset growth of 79% in the past 12 months. Net profit up 14% on revenue increases of 4%. Dividend distribution has grown by 13%. You turn the pages. These achievements are also represented in upwardly sloping graphs, although the axes of the graphs are rather light coloured and difficult to read. There is a chart of share price growth, compared to the stock market average for the past five years. You turn to the section on the management team, and the board of directors. The photographs indicate to you that the management team is middle aged, and the board members are even older. Their smiles in the photographs are broad and friendly. Would you invest in this company? a For each section of the report described, present the case for investing in this company, and, if possible, also provide an alternative explanation for the presentation that does not encourage investment. b What else would you like to know about this company? i Would you find this information in the annual financial report? ii If not, where might you find it