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Wrie how MAO (low vs. high) interacts with any consumer behavior topics. Discuss how a marketing manager may use these insights in terms of strategy/branding.
Wrie how MAO (low vs. high) interacts with any consumer behavior topics. Discuss how a marketing manager may use these insights in terms of strategy/branding. Use one specific product, service or brand to provide an example. Include MAO, exposure, categorization, attitudes, memory and decision making under low effort.
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