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Writ a report on HBR article Metabical based on following questions Who are the ideal target consumers? How should each participant in the decision-making process
Writ a report on HBR article "Metabical" based on following questions
- Who are the "ideal" target consumers?
- How should each participant in the decision-making process be addressed?
- How could these participants best be reached?
- What is the appropriate message for each?
- What is the role of the "support program"?
- What is the ideal rollout schedule for key integrated marketing communications activities?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
