Question
Write 15 questions for a survey questionnaire to explore people's attitudes, preferences, or experiences with a consumer product or service of your choice. This may
Write 15 questions for a survey questionnaire to explore people's attitudes, preferences, or experiences with a consumer product or service of your choice. This may be something related to your work or something you are personally interested in.
Your questions should contain different scales and formats (e.g., Likert, semantic differential, rating, rank-order, and open-ended) and a mix of different measures (e.g., nominal, ordinal, interval, and ratio). In addition to the 15 topical questions, include 3-5 demographic questions (e.g., age, gender, and income). Your survey should have a total of 18-20 questions.
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Research Methods For Business Students
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