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Write 2 paragraphs using Chapter 13 of your textbook and ONE outside source (newspaper/magazine article, book, etc) to respond to the following statement: Marketing is

Write 2 paragraphs using Chapter 13 of your textbook and ONE outside source (newspaper/magazine article, book, etc) to respond to the following statement: Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. There are many incredible marketing campaigns performed by organizations today. Identify one company with a specific marketing campaign that has left an impression on you and describe why it has impacted you in a positive or negative way. Requirements: Write two detailed paragraphs (a paragraph consists of 5-7 sentences), no grammar or spelling mistakes, and utilizing Chapter 13 and ONE outside source to fully answer this question. You must provide the source at the end of your essay response (use APA format for citing)

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