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Write a 1 - 2 page Memo answering the following questions: What is a data warehouse? What is the difference between an operational database and

Write a

1 - 2

page Memo answering the following questions:

What is a data warehouse? What is the difference between an operational database and a marketing database?

What are the tasks associated with database marketing?

Name and describe the types of coupons. Do you agree or disagree that overusing coupons can damage a brand

s image? Explain your answer.

What types of premium programs can companies use? What are the keys to successful premium programs?

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