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Write a 1,050- to 1,400-word paper in which you review the steps you took in making this purchasing decision. Base your review on the following
Writea 1,050- to 1,400-word paper in which you review the steps you took in making this purchasing decision.
Baseyour review on the following six steps in the consumer decision process:
- Problem recognition
- Information search
- Alternative evaluation
- Purchase
- Use
- Evaluation
Answerthe following questions in your paper:
- How many of these stages did you go through?
- Which stage(s) in the purchasing process was/were most important to you?
- If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
- What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
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