write a 12- to 15-page report detailing a blue ocean product (or service) idea. (Marvel being the blue ocean idea) This written report must include the following elements:

• Introduction to product concept
• Current state of the industry:
  1. Assessment of external forces (PESTEL Analysis) affecting the Blue Ocean product
  2. Assessment of the competitive environment (Porters Five Forces Analysis) affecting the Blue Ocean product
• Value innovation review (see Blue Ocean Strategy, pp. 12 19)
• Four actions framework (see Blue Ocean Strategy, pp. 37 - 39)
• Strategy canvas (see Blue Ocean Strategy, pp. 27 - 31)
• Three characteristics of a good strategy (see Blue Ocean Strategy, pp. 39 - 43)
• Reach beyond existing demand (see Blue Ocean Strategy, pp. 103 - 115)
• Buyer utility map (see Blue Ocean Strategy, pp. 120 - 125)
• Source data, i.e., reference page