write a email

Email to you boss convincing him to blog You have been trying to convince your boss, Kroft, to blog telling him that nowadays many executives use this as a way to connect to customers, suppliers, key retailers in an informal way. He was almost convinced until he read a blog by a respected GM executive wherein many people were openly hostile to him, criticizing him and the products his company makes. Kroft said that if blogging is all about opening yourself to criticism from any person, then he is not going to do it. o. You are now to write an email to him trying to persuade him that the freewheeling nature is its key advantage as you really get good feedback and people appreciate a chance to respond to key executives. As a matter of fact they respect the GM for talking to them directly