1. Write a Marketing Plan for mercedes Benz company and covering its operations in Malta. Your Marketing Plan needs to include:

marketing theory and industry research for evidence.

outline the market environment for the mercedes benz in malta (size of market, demand, etc), mercedes benzs intended market position,

marketing channels, and the intended marketing tactics which will be needed to achieve the stated organizational objectives (2,000 words).

2. Customer Engagement Plan: outline how the Mercedes benz company operating in Malta can create and then sustain an

ongoing and productive dialogue with its customer base (500 words)