Write a marketing plan report on the Apple Appstore. The marketing plan report must include the following:

Executive summary

Introduction and a brief overview of the company including an overview of the industry it operates in; structure, its services/products, and key competitors.

Situational analysis that reviews factors outside of the organization that impacts marketing strategies a SWOT analysis identifying strengths and potential opportunities for your chosen organization

An analysis of the target market including a brief profile of the typical customer in the target market using the segmentation characteristics (demographic, psychographic, geographic, and behavioral factors).

An overview of the marketing mix strategies and tactics that you will use including:

Product

Price

Place

Promotion

People

Process

physical evidence

Marketing metrics that you will use to measure the effectiveness of each of the planned tactics