Write a memo $($use the template file that is made available$)$ that provides answers to the

following questions.

$1.$ Draw and describe the customer benefit package that Zappos provides. Goods?

Services? Digital content? Who manufactures the physical goods? Who is responsible

for the quality and delivery of the physical goods?

$2.$ Provide some examples of primary, support, and general management processes

needed at Zappos to execute a customer order.

$3.$ Explain how this case illustrates each of the seven major differences between goodsproducing and service$-$providing businesses