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Write a mission statement for ZUCA (www.zuca.com), the backpack (and suitcase) on wheels company mentioned in several chapters of this book. How can this statement

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Write a mission statement for ZUCA (www.zuca.com), the backpack (and suitcase) on wheels company mentioned in several chapters of this book. How can this statement help define the path that ZUCA takes and act as the company's financial and moral compass

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