Write a paper (750-1,000 words) that analyzes how a specific company has modified its marketing strategy based on new technology, such as the internet, social media, artificial intelligence, virtual reality, augmented reality, etc. In the analysis, cover what the company did prior to using new technology (i.e., provide examples of previous marketing campaigns) and then what the company is now doing. Additionally, answer the question: Is this new technology relevant to the company's target audience? Why or why not?

Be sure to include these sections (use subheadings):

• Marketing Strategy Prior to New Technology
• Marketing Strategy Using New Technology
• Relevance of New Technology to Target Audience

The paper must be supported by appropriately cited research, with a minimum of three scholarly sources.