Question
Write a paper (750-1,000 words) that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo,
Write a paper (750-1,000 words) that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and others.
The paper should consider the five forces ofcompetition, including competitors, buyers, suppliers, potential entrants, and substitutes.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
