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write a report based on the questions and information below, this report will be a minimum of 700 words and needs to cover: A: Set

write a report based on the questions and information below, this report will be a minimum of 700 words and needs to cover:

A: Set Task Information (Setting the scene):

You are working in a local business support organisation that offers help and advice. Your manager asks you to advise a client on the likely success of a new business making and selling ice cream. The client has funds of 30 000 and is considering two options for opening a successful business.

Option 1 Setting up as a mobile business.

Option 2 Setting up a pop-up space in a shopping centre. On the following pages you will find information relating to the two options.

This includes data and information on: Ice cream market and trends Option 1 - A mobile business Option 2 - A pop-up space in a shopping centre

B: Task 1 Activity info: (What you need to do)

You are to produce a report that examines the two options your client is considering for the opening of a new and successful ice cream business.

Your report must address both options and include:

  1. Write relevant aims and objectives for the business concerned.
  2. Discuss each option in turn
  3. Interpret 5 different aspects of statistics and data from the information provided. Use these questions to help you. (What does the data say? What does it mean? What are the potential implications (impacts- positive and negative) for the Ice-cream business?)
  4. What are the main risks associated with each business idea? Give three for each. What are the key benefits of each business idea?Analyse two.
  5. Use of appropriate decision-making tool(s) to support your recommendation to the client. CHOOSE two decision making tools either SWOT, 5Cs analysis, Ansoff Matrix, Boston Matrix.

Your report must be set within the context of the business and its goals.

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