1. Write a report on Under Armour and analyze their social media marketing presence (how they use social media platforms to raise brand awareness, create conversation around products and in general, market their company and its products or services).
2. 
   

 Your report should be structured as such:

 

INTRODUCTION

Hint: What is the purpose of the report?

 

BACKGROUND

Hint: For example - What does the company/organization do?

 

FINDINGS

Hint: For example - what does the company do, what are they marketing, what are their marketing objectives, what are they saying/communicating to their audience, what content do they use/provide/share, what channels/formats do they use (FB, podcasts, Twitter, Insta, etc.).

Who is their target market(s)? Explain. 

all of their social media efforts relate to one another, do they link back to a "hub"; how effective is their strategy, how effective is their marketing. How much of their marketing seems to be paid and how much is organic? Show examples. How does their social media marketing efforts/content/strategy compare to their competitors?

 

CONCLUSION/SUMMARY of your report

Hint: What is working, what isn't, etc. Explain your conclusion. Is their campaign successful or not? Why?