Write a report on zara and conduct a SWOT analysis identifying the internal and external factors
affecting the company. Examine the company's marketing mix strategies and identify how the company has
applied the elements of the marketing mix to contribute to its success. Further, identify the influences on the
consumer buying decision of the company's products/services. The essay to include:
Company background
WOT analysis examining marketing environment affecting the company
Identify the influences on the consumer buying decision of the company's products/services.
Product strategy
Pricing strategy
Promotional strategy
Distribution strategy
Conclusion and recommendations
Assessment Criteria
Successful candidate can demonstrate the ability to:
Explaining the concepts of marketing mix, and their application in marketing solutions.
Examining the impact of the environment on the selected company's decisions.
Assessing and discussing the marketing strategies adopted by the selected company.
Evaluating and discussing the main influences on consumer behaviour.
Resourcing to reference materials and applying appropriate referencing rules to acknowledge all external
sources used.
Using written language that is clear, accurate and appropriate to the task.

Notes

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