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Respond to person 1 below in a professional manner below based off the Kanga Coolers Shark Tank video. Person 1: 1. Their value proposition is the kanga case mate is an affordable, convenient, and insulated sleeve made to wrap around a cold case of beer or soda and keep it cold for up to 7 hours without ice. They demonstrated this by showing other options on the market and how inconvenient they can be. 2. Their value proposition was extremely compelling to me personally as a someone who enjoys beer and hates coolers. I have personally opted for just bringing beer with no cooler and try to just keep it in a shady area but this does not keep my drinks cold for long. Also not to mention how insanely expensive coolers truly are and their's being priced so low is a huge selling point. 3. Based off of my research, their primary form of marketing is a combination of social media, UGC, and influencer marketing.