Write an essay about the topic of “neuromarketing”. Think about what are the unique insights provided by neuromarketing? In particular, why traditional marketing research methods are sometimes unable to uncover these insights? Beyond using neuromarketing for marketing research (i.e., to understand consumer behavior and decision-making processes), a new trajectory of neuromarketing is to contribute to new product development. For instance, I mentioned in the class that neuroscience has been integrated to assess candidates for job applications. In other words, neuroscience has become a part of the recruitment product. Discuss other cases where neuroscience inspires or is integrated into product innovation.