Write an essay, in your own words (cite where appropriate) and in at least 250 words in APA format on the following prompts:

1. Your selected company name (include link(s) to the company, and its annual report to investors for public corporations) and describe the history of the company and include its mission and vision statement.
2. Describe your potential idea (you want an idea that you can present and persuade to your boss and senior leadership). You don't need all the logistics yet, just outline your idea.