Question
Write an IRAC - Bic Corp., a manufacturer of lighters, held several meetings to discuss introducing a new lighter marketed to concert goers.Unlike many of
Write an IRAC - Bic Corp., a manufacturer of lighters, held several meetings to discuss introducing a new lighter marketed to concert goers.Unlike many of its lighters, this lighter wouldnotcontain child-resistant qualities, so that adults in the excitement and the dark atmosphere of concerts could easily flick on the lighter.At the meetings, Bic's legal staff assured management that Bic would not have a legal duty to make the lighters child-resistant, because the lighters would only be for adult use.Bic's marketing staff was very confident of their projected sales of the lighter.What should Bic do?Should Bic begin selling this "concert" lighter?Explain.
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