Write and submit at least 500 words report how to advertise EV (Electric Vehicle) cars using - the 5 M's of advertising which is Mission, Money, Message, Media, and Measurement. An EV is a shortened acronym for an electric vehicle. EVs are vehicles that are either partially or fully powered on electric power. Hyundai-Sime Darby Motors for its commitment to climate change and being in the fortuitous position of being the first to offer affordable electric car in Malaysia market, namely, Hyundai Kona EV. Apply the FIVE (5) "M" decision making process, namely Mission, Money, Message, Media, and Measurement - the 5M 's of advertising that used in developing an advertising program to promote Hyundai Kona EV car in Malaysia