Write the following for the following companies: Patagonia clothing brand, Dick's Sporting Goods, and Big 5 Sporting Goods, including graphs.

ii. Competitive Environment (Porter's Competitive Forces)

1. Potential for product differentiation

2. Potential for economies of scale

3. Learning effects

4. Entry/exit costs

5. Rate of technological change

b. Forces of Change in the IndustryShouka

i. Relevant "driving forces." (Examples: product innovation, marketing innovations, cost reductions, regulatory changes, societal trends, etc.)

ii. What external forces (beyond the control of companies) are likely to impact the industry going forward?