Question
Write the positioning statement for Lululemon. Based on your analysis of how Lululemon presents its brand ( brand elements) and Marketing mix offering,Do you thinktheyarealigned
Write the positioning statement for Lululemon.
Based on your analysis of how Lululemon presents its brand ( brand elements) and Marketing mix offering,Do you thinktheyarealigned withthe brand positioning?Why or why not?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
