Question
Write three word brand mantra for AMAZON. Use the model (Emotional modifier, Descriptive Modifier, Brand Function). Write the brand, then the three word mantra.
Write three word "brand mantra" for AMAZON. Use the model (Emotional modifier, Descriptive Modifier, Brand Function).
Write the brand, then the three word mantra.
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
