Write “True” if the statement is true and write “False” if the statement is false.
1. With the emergence of the information era, companies need to create value from their  intangible assets as well as their physical and financial assets.
2. The primary purpose of balanced scorecard is to obtain increased operating profits for the  current year.
3. To achieve success, it is important to set non-financial objectives as well as financial objectives.
4. Different value propositions lead to different balanced scorecards.
5. A properly constructed balanced scorecard tells the story of a business unit’s strategy.
6. Strategy is about selecting the set of activities in which the organization will excel to create a  sustainable difference in the market.
7. The vision and mission statement set the general direction for the organization.
8. To create the balanced scorecard, first measures are identified and then translated into  objectives.
9. One valuable measure for the customer perspective of the balanced scorecard is market share.
10. The learning and growth of the balanced scorecard evaluates the profitability of the strategy.
11. Employee satisfaction is a measure of the internal business perspective of the balanced  scorecard.
12. Success in the customer perspective of the balanced scorecard should lead to improvement in  the financial perspective.