Write two $1-$ to $2-$page creative briefs for Propecia $($by Merck$),$ your client.

Develop a creative strategy to target men and another for physicians. Both briefs should correspond to the company$$s strategy and goals $($as should all creative briefs$).$

This is a push$/$pull example, as the user of the medication is not the same as the decision$-$maker $($i$.$e$.,$ the physician$).$ This is the reason there needs to be two separate briefs. It may be helpful to review push$/$pull marketing strategies.

Begin by researching the company and the industry in which it competes. Gather information about the brand, competition, target audience, etc.

Make sure to use academic sources, including research from various databases available through the Franklin University LibraryLinks to an external site.. $($A simple Google search is not sufficient.$)$