write your analisis of the plan .Tell why is effective or not based on PRODUCT, PRICE, PLACE AND PROMOTION , describe the TARGET and MARKET SEGMENTATION.... please type Thank you
Executive Summary Opportunity Problem People near the University of Oregon need not just coffee and tea. or pastries and snacks, but whso a place to meet comfortably, have a group discussion, or just sit quietly, work, and read. That is available now near the University of Oregon campus, but too crowded too often, and not the right combination of factors for everybody Solution Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. Market Java Culture will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers. Our market research shows that these are the customer groups that are most likely to buy gourmet coffee products. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the University of Oregon campus will provide access to the targeted customer audience. Competition Java Culture's direct competitors will be other coffee bars located near the University of Oregon campus. These include Starbucks, Cafe Roma, The UO Bookstore, and other Food service establishments that offer coffee. Why Us? Great coffee, pastries, additional options for tea etc, very welcoming atmosphere, good wireless, desk space, comfortable chairs and tables, good pastries, a location close to the university campus Expectations Forecast We plan to grow as shown in the chart below, taken from our sales forecast. We aim to maintain an industry-standard 60% gross profit margin and reasonable operating expenses, and to produce reasonable profits in the second and third year. Financial Highlights by Year Revenue Expenses & Coats Net profit Not loss SBOOK 5600K 5400K 5200K $0 FY2019 FY2020 FY2021 Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan Financing Needed The owners will invest $140,000 and take out a bank loan for $30,000 to cover the start-up expenses a assets needed plus deficient spending in the early months. The start-up expenses of $27,000 include: Legal expenses for obtaining licenses and permits as well as the accounting services totaling $1,300. Marketing promotion expenses for the grand opening of Java Culture in the amount of $3,500 as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580. . Consultants fees of $3,000 paid to ABC Espresso Services
