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2- Focus Group Interviews Focus group research Involves bringing a small group of people together for an interactive discussion of a particular topic. Responses to open-ended questions are collected. Quantitative Research and Surveys Survey research methods: Collecting quantitative data from large groups of people through the question/answer process. Survey Very Satisfied Satisfied O Neutral Unsatisfied Very Unsatistic Copyright American College of the Middle East, 2020 Advantages and Disadvantages of Quantitative Research (Survey) Advantages Disadvantages Applied for large sample Easy to manage and record answers Low response rate In-depth data difficult to obtain Copyright American College of the Middle East 2020 2- Focus Group Interviews Focus group research Involves bringing a small group of people together for an interactive discussion of a particular topic. Responses to open-ended questions are collected. Quantitative Research and Surveys Survey research methods: Collecting quantitative data from large groups of people through the question/answer process. Survey Very Satisfied Satisfied O Neutral Unsatisfied Very Unsatistic Copyright American College of the Middle East, 2020 Advantages and Disadvantages of Quantitative Research (Survey) Advantages Disadvantages Applied for large sample Easy to manage and record answers Low response rate In-depth data difficult to obtain Copyright American College of the Middle East 2020