Written case due: "Apple's IPOD: Product Development and Extensions Strategies"

• Define the problem-

State, in one or two sentences, what you see as the problem in the case.

Do NOT start stating background of the organization; do NOT summarize information from the case. You must focus on a specific problem.

• Gather pertinent facts- list the facts that relateonlyto the problem statement

This is your one chance to state facts from the case.

• Develop/propose alternative solutions- list all the ways that the problem could be dealt with in order to bring about a solution.

In other words, in this step, you are to simply list - NOT comment on - possible solutions to the problem, whether you agree with them or not. Give the options.

• Analyze/evaluate pros and cons of each alternative solution-

List each solution again. However this time, under each separate solution, list the pros and cons (pluses and minuses) of the solution.

• Make a decision and defend your choice- make a statement of your decision (one of

the previously stated alternative solutions), i.e., the alternative solution that emerges, based upon your analysis, as the best. This is your decision. State your reason(s) for choosing this alternative solution for implementation as your decision (in essence, back up your decision!)

• Evaluating Your Decision-

For this section, briefly outline how and when you would evaluate the results. This is

one or two sentences.