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written Progress Report detailing what you've learned so far in the following areas: Product and Service Consumer Behavior Insights Competitive Environment Conduct a SWOT analysis
- written Progress Report detailing what you've learned so far in the following areas:
- Product and Service Consumer Behavior Insights
Competitive Environment
- Conduct a SWOT analysis on your focus business and other companies it may be competing against.
- Consider all internal and external marketing environm
- Combine your completed Consumer Behavior worksheet and your SWOT Analysis into a single document.
Note- Your Focus Business is Purple Mattress
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