wser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddleware ps M Gmail Gun Control - Pros... ignment Saved Help S Evaluating your data involves examining it in terms of reliability, relevance, expertise, adaptability, and biases. In this exercise, you w focus on two of these areas: relevance and expertise. After reading this short case about your research interests, you will evaluate the data quality of information sources you have found You are a marketing specialist at a mecha company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team Specifically, you want to know ho TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. You have collected a variety of information. Now, you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem. Roll over each item to see a description of a data source. Then drag it to the box that most accurately describes the data in terms of expertise and relevance Low or Medium in DIO 1 of 1 HII Nox Search o Wall Street Journal article A Wikipedia post Low or Medium in Expertise A book High in Expertise White paper A newspaper article A journal article Low or Medium in Relevance Scholarly journal article Wall Street Journal artide Article about Twitter A newspaper article Scholarly journal article Article about Twitter High in Relevance White paper about TV A blog post A book White paper White paper about TV A blog post A journal artic Wikipedia post PI Next o o search wser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddleware ps M Gmail Gun Control - Pros... ignment Saved Help S Evaluating your data involves examining it in terms of reliability, relevance, expertise, adaptability, and biases. In this exercise, you w focus on two of these areas: relevance and expertise. After reading this short case about your research interests, you will evaluate the data quality of information sources you have found You are a marketing specialist at a mecha company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team Specifically, you want to know ho TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. You have collected a variety of information. Now, you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem. Roll over each item to see a description of a data source. Then drag it to the box that most accurately describes the data in terms of expertise and relevance Low or Medium in DIO 1 of 1 HII Nox Search o Wall Street Journal article A Wikipedia post Low or Medium in Expertise A book High in Expertise White paper A newspaper article A journal article Low or Medium in Relevance Scholarly journal article Wall Street Journal artide Article about Twitter A newspaper article Scholarly journal article Article about Twitter High in Relevance White paper about TV A blog post A book White paper White paper about TV A blog post A journal artic Wikipedia post PI Next o o search
