www.cigarcitybrewing.com

Identify and explain how the core marketing concept of the 4 P's is represented/reflected in the information presented by the company in their web site:

• Product (What evidence in the web site shows the company's core, facilitating, supporting and augmented products?)
• Price (What information is conveyed through the web site that demonstrates the value proposition offered by the company?)
• Place (What are the channels of distribution indicted on the web site through which the product can be obtained?)
• Promotion (What are the advertising, public relations, sales promotions and personal selling aspects reflected in the web site?)