www.forint.ca Marketing (Template) 4. Sales and Marketing 4.1. Pricing Strategy 4.2. Marketing Strategy 4.2.1. Marketing Activities 4.2.2. Marketing Objectives 4.3. Positioning Statement 4.4. The Sales Process 4.5. Strategic Alliances Did you determine the best marketing strategy for reaching your customers? Did you outline the tactics to implement your strategy? What do your key competitors charge for the same or similar services/products? How do you compare (list your prices)? What are the top 3-5 marketing activities (based on your Marketing Strategy) and the detailed implementation plan for each?. What are marketing goals have you set for the company in the next year or two? How do you want your product/service to be perceived? INCLUDE A POSITIONING GRID DIAGRAM What is the typical sales cycle from initial client contact to making a sale? Who are the people or businesses that may be able to refer business to you, or compliment your business? Give Feedback to Microsoft Notes ENG