- X is in the consumer discretionary sector (CDS) - Standard Deviation of CDS =16% - Standard Deviation of the market =20% - Covariance of CDS and The Market =.038 - Historical Average Return of CDS =18% - Historical Geometric Return of CDS =17.5% - Historical Average Risk Free Rate =3% - Historical Geometric Mean of Risk Free Rate =2.97% - Historical Average Market Return =20% - Historical Geometric Mean of Market Return = 19\% - Corporate Tax Rate of 21% - Personal Income Tax Rate of 35% - Book Value of Assets for X=$50BN - Book Value of Debt for X=$10BN