Xerox pioneered the photocopy industry in the 1950s; however, it faced extreme competitive challenges at the turn of the last century. In fact, the company was about to go bankrupt due to reduction in sales and customer interest.

Research what factors contributes to the change of the photocopy industry that led to Xerox being in hot waters. In your opinion, which of the 4 factors (Political, Economic, Social, Technological) played the vital role in changing the business environment Xerox operated in?